We’re a design and innovation lab. We create positive impact through behavioral design.

We work with organizations to develop solutions to some of the biggest challenges in retirement savings and financial decision-making. Our strength is our ability to develop groundbreaking solutions by incorporating behavioral finance with human-centered design.

Behavioral Finance

Behavioral finance acknowledges the cognitive biases and barriers that impact financial decision-making. It removes these barriers with solutions designed to help people make better decisions.

Human-Centered Design

Human-centered design is a process that prioritizes the needs of the person above all else. This approach results in developing solutions that are more engaging, intuitive, and sustaining.


We’re creating impact through science-backed design. We’ve been able to prove that when you put the person at the center of the experience, you can change behavior. And we have the data to prove it.

View Case Studies


State of Ohio
  • +25%

  • +600%

    use of auto-escalation
Los Angeles County / NAGDCA
  • +24%

  • +47%

    savings increase
  • +18%

    improved portfolio


We work with all stakeholders in the retirement savings ecosystem: asset managers, plan administrators, plan sponsors, and other organizations.

An Interdisciplinary Team

N-Labs is a group of academics, designers, behavioral finance experts, communicators, and researchers united in a belief that through our work we can improve people’s lives. Because our origins are rooted in the non-profit NARPP, we share a similar mission-based approach to our work—of improving financial security for everyone.

Meet the Team

Bill Cahan


Our Work